My Two Cents: Harnessing The Power Of Podcasting: How Lawyers Can Benefit From A Podcasting Marketing Strategy - Why I went to Podfest 2024!

My third attendnace at Podfest coincide’s with it's 10th Anniversary!

In today's digital age, where attention spans are shorter than ever, finding innovative ways to engage with potential clients is crucial for lawyers and legal professionals. One such method that has gained significant traction in recent years is podcasting. By leveraging the power of podcasting, legal professionals can effectively reach their target audience, establish themselves as thought leaders in their respective fields, and ultimately grow their client base.

Podcasting offers a unique opportunity for lawyers to connect with their audience on a more personal level. Unlike written content or video, podcasts allow listeners to tune in while multitasking or during their commute. This convenience factor makes it easier for lawyers to capture the attention of busy professionals who may not have the time or patience to read lengthy articles or watch videos.

Furthermore, podcasts provide an avenue for lawyers to showcase their expertise and knowledge in a conversational manner. By hosting a podcast or appearing as a guest on relevant legal podcasts, attorneys can discuss current legal issues, share insights into complex cases, and offer practical advice to listeners. This not only helps lawyers build credibility but also establishes them as trusted authorities in their areas of specialization.

By consistently producing high-quality podcast content related to their practice areas, lawyers can attract a dedicated audience of potential clients who are genuinely interested in what they have to say. These listeners may be seeking specific legal services or simply looking for informative content related to the law. In either case, by providing valuable insights through podcast episodes, attorneys can position themselves as go-to resources within their niche.  (Lawyers can also host and appear on podcasts for topics outside their practice area; sometimes being an authority in another area translates to the listener that you may be an authority in the area of law your practice.)

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Dr. Drew Headlines!

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Selfie w Dr. Drew!

Additionally, podcasting offers an opportunity for lawyers to network and collaborate with other industry professionals. Attending events like Podfest 2024 allows legal professionals not only to gain insights from experienced podcasters and producers (e.g., finding the right hardware, learning how to use podcasting software, how to offload some or all of the production, how to repurpose your podcast in other social medial platforms, using LinkedIn to promote your podcast and your brand ... ) but also connect with influential individuals within the industry who may become valuable referral sources or even potential clients themselves - I ended up giving out my work business card so often that I ran out of card!

Another significant advantage of podcasting is its ability to enhance search engine optimization (SEO) efforts. Podcast episodes can be transcribed and turned into written content, which can then be published alongside the audio file on a website or blog. This multimedia approach not only caters to different types of audience preferences but also improves the discoverability of the podcast through search engines and improves your own SEO.

By incorporating relevant keywords into podcast titles, descriptions, and transcripts, lawyers can increase their online visibility and attract organic traffic to their websites.

Group photo from Podfest 2024 VIP Business Podcaster Mastermind Session
Thank you @Joe Fier for a great Roundtable!!!

Harnessing the power of podcasting can be a game-changer for lawyers and legal professionals looking to expand their reach and build a strong online presence. By engaging with potential clients in a personal and informative manner, attorneys can establish themselves as trusted authorities within their fields while attracting a dedicated audience that may ultimately convert into valuable clients. With its unique ability to reach busy professionals on-the-go and enhance SEO efforts, podcasting is an effective marketing strategy that should not be overlooked by legal professionals seeking growth in today's digital landscape.

I hope to see you at the next Podfest or maybe at the 2024 Podfest Movement held in DC this August 2024!

MTC!!!

#76: Maximizing Practice Efficiency: Interview with Joshua Lenon at CLIO Con 2023

Join Joshua and I live from the CLIO Con 2023 in Nashville, TN at the Gaylord Opryland Resort & Convention Center. Joshua serves as the Lawyer in Residence at CLIO. Joshua has dedicated considerable efforts to enlightening legal professionals about the potential of technology to improve their practices, simultaneously educating tech companies about the distinctive requirements of the legal field.

Join Joshua and me as we discuss the following three questions & more!

1. What are the three most common questions attorneys have about cloud computing? And how does CLIO address them?

2. What are the three most common ethical missteps attorneys make with cybersecurity, and how does CLIO help prevent them?

3. As we look into the future, what should attorneys be wary of regarding all things Internet in their law practice?

In our conversation, we cover the following:

[01:09] From PCs to Macs: Embracing a Secure and User-Focused Technological Evolution

[03:25] Decoding Cloud Worries: How CLIO Tackles Attorneys' Top 3 Questions on Cloud Computing

[13:12] Ethical Cybersecurity: Navigating Attorney Pitfalls and CLIO's Defensive Strategies

[16:48] Futuristic Legal Tech: Internet's Evolution in Law Practice

[22:18] Data Migration Dilemmas

Resources:

Connect with Joshua:

LinkedIn: linkedin.com/in/joshualenon

Email: joshua@clio.com

My Two Cents on Clio Cloud Conference 2023 – Clio sets the standard, ABA Techshow needs to catch up, and the other LPMs need to start…

Recall I attended the Clio Cloud Conference 2023 (CLIO Con) recently. It was a very full event.  They had the standard announcements: I say “standard” because when you go to an electronics/technology conference, you expect to hear about the new products and features.  And as I had blogged recently, CLIO had plenty to share – new features to their Law Practice Management (LPM) platform now and next year!  But lawyers and legal professionals were not just going to a tech show to see the new shiny products; attendees wanted to learn more about their LPM of choice.  And CLIO Con wholistically met their needs!

My 2023 clio cloud conference press pass!

The conference was more than announcing new features like you might expect at an Apple or Samsung product event.  (The opening and closing sessions definitely had the polish of an Apple product announcement). You can see from their agenda, CLIO Con provided use-case sessions, presentations on the tech issues of today and tomorrow, and actual hands-on training and follow-along sessions through workshops and on their vendor floor.  CLIO Con had the right mix!

The ABA Techshow has had similar presentations and overview sessions.  But it needs more hands-on or follow-along training.  This has been a complaint of mine over the years – don’t show me what can be done, i.e., the final product, without showing me how to do it.  (The vendor sessions provided on the vendor floor are not enough to get a real feel of the various platforms - only a cursory overview to entice new customers for further investigation.)  After attending my first ABA LP Division meeting, it’s my understanding that the ABA is going to provide more detailed presentations at next year’s Techshow - so stay tuned to my 2024 ABA Techshow reports early next year.

CLIO’s competitors need to start their own conferences. The various CRMs/LPMs platforms have similar and different uses, functions, and third-party integrations. So, as potential clients need to screen their next attorney, attorneys need to vet their CRM/LPM platform.  It greatly helps lawyers to have it all pulled together and to be immersed with like-minded people at one event  - it gives the potential/new/current user a holistic sense of how a particular platform can serve their practice.  Quite frankly, if the other platforms are not going to do something similar, they are going to be left in the dust by CLIO.

Clio Con 2024 will be in Austin October 7 and 8!

The event had the enthusiasm of a Saturn Car dealership without the fanaticism (no offense to any current or previous Saturn car owners). It was a positive event. I am not a CLIO user, but I did learn some ideas on how I may want to improve my own CRM/LPM platform with third-party integration and use cases. I will consider CLIO a strong contender if I decide to change platforms.

For the record, I asked for and received a press pass for the event.  If other platforms start their own conferences, I will certainly do my best to attend and report on the similarities and differences between them and CLIO.  Until that happens, and quite frankly, even if other platforms start to do their own conferences, I'd encourage any attorney, CLIO user or not, to attend the next CLIO Con: It is a polished event where you can learn more about what LPMs can do for your firm, get ideas for what you want out of your platform, and maybe you'll find that CLIO does or does not meet your needs.

MTC.