MTC: Why Lawyers Should Podcast in 2026: Human Connection, Authority Building, and Tech-Smart Growth for Your Law Practice 🎙️⚖️

For nearly six years, podcasting has been more than a business development tool to me; it has been a way to talk about topics that matter, in a format that feels natural, conversational, and—even for lawyers—fun. 🎧 Podcasting lets the public, and potential clients, get to know you as a person instead of just a name on a website or a face on a billboard, and that human connection is rapidly becoming the real differentiator in a crowded legal marketplace.

podcasting can be a key to a lawyer’s marketing strategy and maybe allow lawyers to have a little fun too!

At PODFEST EXPO 2026 in Orlando, I sat down with a remarkable panel of lawyers, former lawyers, and legal professionals for a “pop‑up” roundtable on why lawyers should podcast. My guests included Dennis “DM” Meador of The Legal Podcast Network, Louis Goodman of Love Thy Lawyer, previous podcast guest Robert Ingalls of LawPods, personal‑branding expert Wendi Weiner of The Writing Guru, and Elizabeth Gearhart of Passage to Profit. Together, we explored not just why lawyers should podcast, but how podcasting can support branding, authenticity, and even your visibility in search engines and large language models (LLMs).

Several themes emerged. First, podcasting is now a trusted medium for younger generations; DM noted that for Gen Z and Gen Alpha, podcasts and short-form video are top information sources, and if you “don’t want to dance on TikTok, get a podcast.” Second, a show can function as an “electronic résumé,” as Louis described, demonstrating your consistency, curiosity, and staying power far better than a static bio ever will. Third, a podcast is a powerful filter: by sharing your real voice—salty language and all, if that is true to you—your audience quickly learns whether you are “their” lawyer or not, which matters in multi‑year relationships such as injury or family law matters.

Podcasting is also a networking and authority engine. Elizabeth emphasized how Passage to Profit has grown from a radio show into a nationally syndicated podcast that not only builds trust with human listeners but also increases her firm’s presence in tools like ChatGPT, Gemini, and Perplexity. By repurposing podcast transcripts and show notes intelligently, she has observed measurable traffic from LLMs to the Gerhardt Law website—proof that conversational content can improve your visibility in the emerging “language-based internet.” Wendi highlighted that podcasting dovetails perfectly with personal branding: it is a scalable way to tell your story, show your “superpower,” and convey your unique value beyond the four corners of a résumé.

Lawyers can gain invaluable insights from podcasting conferences like Podfest, enhancing their firms’ marketing, online visibility, and overall digital presence.

Of course, podcasting is not only about business. For many of us, it began as a hobby or a creative outlet that happened to support SEO, referrals, and professional relationships along the way. The lawyers on the panel repeatedly stressed that you do not have to talk exclusively about black‑letter law: you can focus on entrepreneurship, technology, careers, politics, or any niche that authentically reflects who you are and the clients you want to serve.

That balance between enjoyment and strategy is exactly why The Lawyer’s Tech Guide: The Lawyer’s Guide to Podcasting exists. 📘 This new book, just released today, breaks down the who, what, why, where, and how of podcasting for lawyers—from equipment and workflow to ethics, marketing, and monetization—so you can launch a show that is both sustainable and aligned with your practice and values. You can grab your copy on Amazon and start turning your expertise and personality into a discoverable, binge‑worthy asset for your clients, colleagues, and community.

📢 Stay tuned! The roundtable episode from Podfest 2026 drops tomorrow. You will hear directly from DM, Louis, Robert, Wendi, and Elizabeth as they share the candid, practical advice that every tech‑curious lawyer thinking about podcasting needs to hear. 🎙️