MTC: ChatGPT, Work Product, and Waiver: New Lessons from Tate Group Automotive ⚖️🤖

Tech‑savvy lawyerS need to be able to defend ChatGPT work product before Texas Business Court.

On June 3, 2026, the Business Court of Texas issued a minute entry in Tate Group Automotive, LLC v. Legacy Automotive Capital, LLC that every tech‑curious lawyer should know about. As of today, this is one of the first reported decisions to tackle whether a non‑lawyer’s ChatGPT conversations are protected attorney work product and, if so, whether using a public AI tool waives that protection.

The court’s answer is nuanced but important: generative AI does not automatically destroy work‑product protection, at least where the disclosure is not made to an adversary under Texas Rule of Civil Procedure 192.5(a)(1). For solos and small firms experimenting with AI tools, this is both reassuring and sobering.

What Happened in Tate Group Automotive?

The case arises from a dispute in the Texas Business Court’s Eleventh Division, in which Tate Group Automotive sued Legacy Automotive Capital, The Reynolds and Reynolds Company, and individual defendants. During discovery, the plaintiff withheld “Kris Tate–ChatGPT conversations” on the basis of attorney work‑product protection and submitted them to the court for in camera review.

Defendants challenged that claim. They argued that attorney work‑product protection does not extend to a non‑lawyer’s chats with an AI tool, or alternatively, that any protection was waived when Kris Tate used ChatGPT. They also asked the court to order the plaintiff to identify all discovery materials Mr. Tate or Tate Group had shared with ChatGPT.

Judge Grant Dorfman acknowledged that the issue was “novel,” noting that all case law cited by the parties dated from 2026 and that at least one opinion called the question “a first impression nationwide.” Against that backdrop, he evaluated the ChatGPT conversations under Texas Rule of Civil Procedure 192.5(a)(1), which defines work product and addresses waiver.

The key takeaway from the minute entry—based on the Minerva summary—is that the court concluded a non‑lawyer’s chats with ChatGPT did not automatically waive work‑product protection because the disclosure was not made to an adversary. That is a narrow holding, but it marks a significant moment in the emerging law of AI and privilege.

Why This Ruling Matters for Lawyers Using AI

At first glance, Tate Group may look like a niche discovery dispute. In reality, it answers a question many lawyers have quietly asked: “If my client uses ChatGPT, have we blown work product?”

The court’s answer is “not necessarily.” By focusing on whether the disclosure was made to an adversary, Judge Dorfman signaled that the waiver analysis for AI platforms should track the familiar contours of work‑product doctrine, at least in Texas. That gives practitioners a framework instead of a panic button.

At the same time, this is a minute entry in a specific context—not a blanket blessing for all AI use. The court still treated the issue as novel, still conducted in camera review, and still scrutinized how the AI tool was used. For lawyers, that means AI usage is now part of the discovery and privilege landscape, and courts will expect thoughtful, documented positions—not hand‑waving about “just using a tool.”

From an ABA perspective, this aligns with Model Rule 1.1 and Comment 8: competence now includes understanding the “benefits and risks associated with relevant technology,” including how generative AI intersects with privilege and work product. Model Rule 1.6 (confidentiality) and Rules 5.1/5.3 (supervision of lawyers and non‑lawyers) also come into play when clients or staff use tools like ChatGPT in ways that touch litigation strategy.

Lesson 1: Treat Client AI Use as Discoverable Reality, Not a Side Note

One of the most striking aspects of Tate Group is procedural: the court required in camera review of the ChatGPT conversations and entertained requests that plaintiff identify all discovery materials shared with ChatGPT. That tells us courts are prepared to treat AI interactions as real, reviewable artifacts in discovery.

If your clients or internal teams use AI to draft, summarize, or analyze case materials, those interactions can become part of the discovery conversation, just as drafts, notes, and emails have always been. Under Model Rules 1.1 and 1.6, you cannot stay competent or protect confidentiality if you do not know whether and how AI is being used on your matters.

Practically, that means:

  • Ask clients early whether they have used tools like ChatGPT or other AI services to “get help” on their case.

  • Document the scope and purpose of any AI use, especially if it involves draft pleadings, strategy, or privileged communications.

  • Be prepared to defend or adjust your privilege and work‑product positions in light of those uses, as plaintiff did in Tate Group by asserting work‑product and submitting chats for in camera review.

Lesson 2: Public AI Platforms Are Not Automatic Waiver Machines

Solo attorneys need to protect their privileged work product from risky AI tools.

Defendants in Tate Group argued that a non‑lawyer’s chats with an AI tool either are not work product at all or, at minimum, effect a waiver. The court rejected the idea that simply using ChatGPT automatically destroys protection under Texas Rule 192.5(a)(1) when there is no disclosure to an adversary.

That matters, because there has been a real fear—sometimes stoked by vendors—that “if anyone touches ChatGPT, all privilege is gone.” This ruling shows courts can adopt a more nuanced view, at least under a work‑product framework.

For ABA‑Model‑Rules lawyers, this should not be read as a free pass. Model Rule 1.6 still requires reasonable efforts to prevent unauthorized disclosure of client information, and using a public AI platform can create confidentiality risk even if work product is technically preserved. But Tate Group suggests that waiver analysis will still look to core principles like whether disclosure reached an adversary.

In practice:

  • You should not assume that any AI use destroys work product, but you should be ready to explain why your use did not involve disclosure to an adversary or the public.

  • Engagement letters and internal policies should clarify whether and how you will use AI tools and what safeguards you apply, consistent with Model Rules 1.1, 1.4, and 1.6.

Lesson 3: In Camera Review Will Become Common for AI Disputes

The court’s process—ordering in camera review of the ChatGPT conversations before ruling—signals a likely pattern for AI‑related privilege disputes. Judges will want to see how AI was used, not just hear generalities, before deciding whether protection applies or has been waived.

That has three implications for practicing lawyers:

  • You should assume that AI‑related materials can be reviewed by courts under appropriate safeguards.

  • You need internal workflows to collect and present those materials when necessary without scrambling through chat histories.

  • You should approach AI use with the expectation that a judge, someday, may read the raw prompts and outputs and ask whether your supervision met the standards of Model Rules 5.1 and 5.3.

This is a shift from treating AI as a “black box” helper to treating it as a discoverable component of your litigation process.

Lesson 4: Non‑Lawyers and AI Need Clear Supervision

In Tate Group, the conversations at issue were between Kris Tate—a non‑lawyer—and ChatGPT, yet they were withheld under an attorney work‑product theory. The court’s willingness to consider work‑product protection in that context underscores a point many of us have made: non‑lawyers can participate in the creation of protected material if they are acting at the direction of counsel.

But it also heightens the importance of supervision. Model Rule 5.3 requires lawyers to ensure that non‑lawyer assistants’ conduct is compatible with the lawyer’s professional obligations. When non‑lawyers use AI tools on client matters, they are effectively acting as an extension of the legal team.

Practical steps include:

  • Training non‑lawyers on what they may and may not share with AI platforms.

  • Setting clear rules about which tools are approved, for what purposes, and under whose supervision.

  • Reviewing AI outputs and underlying prompts when they feed into litigation strategy, to ensure accuracy and compliance with Model Rules 3.3 and 4.1.

As we have discussed in episodes of The Tech‑Savvy Lawyer podcast, AI is not just a “lawyer tool”; it is often a staff and client tool. Your ethical obligations follow it wherever it goes. 💼🤖

Lesson 5: This Is Only the Beginning—But You Can Prepare

Texas judges along with others will be weighing ChatGPT privilege and waiver in generative AI era.

Judge Dorfman noted that all the case law cited by the parties dated from 2026 and that one authority called its ruling a “question of first impression nationwide.” That means we are at the very start of AI‑and‑privilege jurisprudence, not the end.

Every new decision—whether from Texas Business Courts or elsewhere—will refine the analysis. Some may take a stricter view of waiver for public AI tools; others may distinguish between work product and attorney‑client privilege. Regardless, Model Rule 1.1’s technology‑competence requirement demands that we follow these developments and integrate them into our practice.

You do not need to become an AI engineer, but you do need a plan:

  • Inventory where AI is used in your matters (by you, your staff, your clients).

  • Align that usage with your duties of competence, confidentiality, and supervision.

  • Be prepared for in camera review of AI‑related materials, as in Tate Group.

  • Update your engagement letters and internal policies to reflect reality, not wishful thinking.

If you approach AI as you approached email, e‑filing, and cloud storage when they were “new,” you will be ahead of many peers—and aligned with the spirit of both the ABA Model Rules and emerging case law.

MTC

MTC: From Shingles to SEO to GEO: The History of Lawyer Advertising and the Ethics That Still Govern It

From hanging a shingle to GEO-driven law firm visibility!

If you listen only to today’s marketing jargon, you might think lawyer advertising started with SEO (Search Engine Optimization) and ends with GEO—Generative Engine Optimization. In reality, the story begins with word of mouth, a wooden shingle, and a profession that worried about dignity long before anyone worried about keywords. The tools have changed repeatedly, but the ethical backbone has stayed remarkably consistent.

The ABA didn’t adopt the Model Rules of Professional Conduct until 1983, yet the core prohibitions we now see in Rules 7.1, 7.2, and 7.3—no false or misleading communications, limits on advertising, and restrictions on solicitation—simply codified principles that were already there. As we move from classic SEO into GEO, those same principles should still keep us grounded, especially for solos and small firms tempted to let AI do too much of the talking. 🤖

Before the Codes: Reputation and Norms

In the late 19th and early 20th centuries, there was no ABA Model Rule 7.1, no Model Code, and no national advertising standard. Lawyers built practices through referrals, courthouse reputations, civic involvement, and the quiet endorsements of former clients. Marketing was informal and relational, but that didn’t mean it was unregulated; courts and local bars still sanctioned dishonesty, fraud, and improper solicitation.

What we now call “communications concerning a lawyer’s services” was mostly face-to-face, but the expectation was already clear: do not lie, do not overreach, and do not exploit people at vulnerable moments. Those instincts would later become structured into the Canons, the Model Code, and ultimately the Model Rules.

1908–1969: Canons and the Shingle-to-Directory Transition

The ABA adopted the Canons of Professional Ethics in 1908, its first national ethics code, drawing heavily from an 1887 Alabama code and other local precedents. The Canons emphasized dignity, restraint, and loyalty to the client—not revenue at any cost. Advertising was generally discouraged, but basic identification (your name, that you were a lawyer, and where you could be found) was tolerated.

This is the era of “hanging a shingle”—literally putting up a sign that said you were an attorney—and later of simple listings in early directories and the White Pages. The shingle and the simple listing are analog ancestors of your Google Business Profile today: name, practice, contact information. 🪧 The message was informational, not boastful, which is exactly the line modern Rule 7.1 tries to maintain.

Yellow Pages and the Rise of Display Advertising

Lawyer advertising evolution: referrals, Yellow Pages, SEO, and GEO

As the telephone spread, lawyers moved from the White Pages into the Yellow Pages, and that’s where things changed. Yellow Pages display ads offered space for slogans, graphics, and bold type. By the late 20th century, they were one of the most important consumer marketing channels for lawyers, especially in personal injury, family law, and criminal defense.

During much of this period the profession was governed by the Model Code of Professional Responsibility (adopted in 1969), which carried forward the Canons’ skepticism of overt advertising. Some bars attempted to maintain near-blanket bans on lawyer ads, while others allowed limited, highly regulated Yellow Pages entries. The underlying concern, however, was familiar: Advertising that created unjustified expectations, promised results, or made unverifiable “best lawyer” claims was considered unethical—an early expression of what would become the Model Rule 7.1 prohibition on false or misleading communications.

Bates and the Birth of Modern Lawyer Advertising

Everything shifted in 1977 when the Supreme Court decided Bates v. State Bar of Arizona. The Court held that lawyer advertising is commercial speech protected by the First Amendment, striking down a state disciplinary rule that effectively banned ads by lawyers. The Court recognized that consumers need information about legal services and cannot evaluate lawyers if they are kept in the dark.

Bates did not remove ethical guardrails. It confirmed that states may still prohibit false, deceptive, or misleading advertising and may impose reasonable rules to protect the public. In modern terms, Bates opened the door to lawyer advertising but left the profession responsible for staying on the right side of truthfulness, clarity, and fair dealing.

1983–Present: Model Rules, the Web, and SEO

In 1983, the ABA replaced the Model Code with the Model Rules of Professional Conduct, which remain the baseline for state rules today. Three provisions matter most for marketing:

  • Model Rule 7.1 – A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.

  • Model Rule 7.2 – Lawyers may advertise through various media, subject to 7.1 and restrictions on paying for recommendations.

  • Model Rule 7.3 – Governs solicitation of clients, especially direct, real-time contact with people who may be vulnerable to undue influence.

When law firms began building websites in the 1990s and early 2000s, those sites were simply new “media” under Rule 7.2 and subject to the same truthfulness requirements as a print ad. As SEO emerged, lawyers learned to optimize pages for terms like “car accident lawyer” or “divorce attorney near me,” and local search became the new Yellow Pages.

The temptation, then as now, was to let the algorithm drive the ethics. Yet nothing in the Model Rules says “this doesn’t count if you’re trying to rank.” Every meta description, headline, and testimonial remains a communication about your services under 7.1.

Remember, your website is your biggest ethics footprint. If an SEO consultant suggests language you would never put in a sworn pleading, it probably doesn’t belong on your homepage either.

GEO: Generative Engine Optimization

Comparing classic law firm SEO with modern GEO AI answers

Fast-forward to 2026, and many law firm marketers are talking about GEO—Generative Engine Optimization. GEO focuses on making your content understandable and trustworthy to AI-driven answer engines (ChatGPT, Gemini, Perplexity, Bing Copilot, Google AI Overviews, and similar tools), not just to traditional search rankings.

Where SEO primarily asks, “How do I rank in the list?”, GEO asks, “When a prospective client asks a natural-language question, does an AI system understand my firm, recognize my authority, and cite my content accurately in its answer?” For law firms, GEO strategies generally include:

  • Structuring content around clear questions and answers clients actually ask

  • Strengthening entity profiles so AI can correctly associate attorneys, practice areas, and locations

  • Enhancing trust signals: consistent directory listings, complete bios, reviews, and citations from reputable sources

  • Updating content for depth, context, and semantic clarity so generative systems don’t misinterpret your guidanc

If that sounds like “SEO with better structure and more discipline,” you’re not wrong. GEO builds on strong traditional SEO, not replaces it.

Ethically, the message is straightforward: AI is just another channel. If your content is misleading, overbroad, or exaggerated, it does not become acceptable because it is being summarized by a generative engine instead of displayed as a blue link. Rule 7.1 applies regardless of whether a human or an AI is reading your copy.

GEO, AI Tools, and Model Rule Guardrails

For solos and small firms, GEO often intersects with increasing use of AI tools to draft or refine marketing content. That raises several recurring ethics touchpoints:

  • Truthful content (Rule 7.1): Any AI-assisted copy that inflates your experience, implies special certification you don’t actually hold, or hints at guaranteed outcomes violates the same rule as if you wrote it manually.

  • Supervision and review (Rules 5.1, 5.2, and 5.3): Ethics guidance on AI marketing emphasizes human review protocols: lawyers must review AI outputs for accuracy, tone, and compliance before publishing.

  • Solicitation concerns (Rule 7.3): If a GEO-driven workflow extends into chatbots, proactive outreach, or personalized sequences, you must ensure the system isn’t effectively engaging in real-time solicitation of individuals facing stress or duress.

GEO is powerful, but it’s not magic. It does not relieve you of the duty to understand the technology and to ensure that every public-facing statement about your services is accurate and appropriate for the audience.

The Through-Line: What Has Stayed the Same

Lawyer advertising evolution: referrals, Yellow Pages, SEO, and GEO

Once you understand the timeline—no Model Rules in 1890, no GEO in 2000—the continuity becomes obvious:

  • The codes changed; the core idea did not. From unwritten norms to the Canons, the Model Code, and the Model Rules, the message is consistent: tell the truth, don’t mislead, and respect client vulnerability.

  • Every new channel inherits the old duties. Yellow Pages, websites, SEO, AI answers, and GEO all fall under the same prohibitions on false or misleading communications and improper solicitation.

  • Technology amplifies both good and bad. Clear, helpful content that respects the rules will travel farther through generative systems; sloppy or overstated claims will too.

For tech-curious lawyers, the takeaway is simple: be excited about GEO, but not starstruck. ✨ Use it to structure better answers, not to stretch the truth. Let AI and generative engines distribute your expertise, not redefine your ethics.

MTC