MTC: When Your CEO Asks ChatGPT How to Take Over: Lessons for Lawyers on Public AI, Ethics, and Confidentiality 🧠⚖️

Lawyers need to evaluate public AI chatbot against ABA confidentiality and privilege rules

In March 2026, the Delaware Court of Chancery in Fortis Advisors, LLC v. Krafton, Inc. handed lawyers one of the clearest cautionary tales yet about public AI chatbots, corporate governance, and the limits of “move fast and break things.” A South Korean gaming conglomerate, Krafton Inc., used an artificial intelligence chatbot to help devise an internal “Project X” takeover plan against its own studio, Unknown Worlds Entertainment, and then tried to defend the fallout in court. The result: a detailed opinion reinstating the studio’s CEO, extending a $250 million earnout period, and spotlighting how AI misuse can become Exhibit A when things go wrong.

If you’re a solo, a small-firm lawyer, or an AI‑curious practitioner dabbling with ChatGPT or similar tools, this case is your wake‑up call. The message is not “don’t use AI.” The message is: treat public chatbots the same way you treat email, cloud storage, or texting — through the lens of ABA ethics, client confidentiality, and privilege. 😬

In this editorial, I’ll unpack what happened, how the court framed the misuse of a chatbot, and what you should do in your own practice to stay on the right side of the rules.

The Case in a Nutshell: AI as a Takeover Co‑Pilot

Krafton bought Unknown Worlds — the studio behind Subnautica — for $500 million upfront plus up to $250 million in contingent earnout payments, with a contractually guaranteed structure: the founders and CEO (the “Key Employees”) retained operational control and could only be fired for defined “Cause.”  As Subnautica 2 approached early‑access launch, internal projections showed the game would easily trigger a massive earnout.

The CEO of Krafton grew concerned he looked like a “pushover” under the deal and turned to a public AI chatbot for advice on how to avoid paying the earnout and seize control of the studio. The chatbot’s “response strategy” included:

  • Locking down publishing rights and code access.

  • Crafting messaging to “secure public support” and undermine the “large corporation vs. indie” narrative.

  • Preparing a “takeover” path that blended hardball legal tactics with PR framing. 

Krafton’s internal team implemented much of that plan — cutting off the studio’s access to its Steam publishing console, posting unilateral public statements, and ultimately terminating the founders and CEO on a pretext of “premature release” risk.  When sued, Krafton tried to pivot to new justifications, including the executives’ role changes and their defensive downloads of company data. 

The court was having none of it. Vice Chancellor Will held that:

  • The terminations were not “for Cause” under the negotiated contract.

  • The “Project X” takeover guided by the chatbot was a pretext to avoid the earnout.

  • The studio’s CEO, Ted Gill, must be reinstated with full operational control, and the earnout period equitably extended by the length of his ouster. 

In other words, the AI‑assisted takeover strategy became part of the factual narrative of bad faith and breach — not a clever workaround.

Public Chatbots and ABA Model Rules: Three Pressure Points ⚖️

Attorneys must consider ethical AI chatbot use for confidential client case analysis

Even though this is a corporate earnout case, the opinion gives lawyers a concrete frame for thinking about public AI tools under the ABA Model Rules.

1. Confidentiality — Model Rule 1.6

Rule 1.6 requires lawyers to keep “information relating to the representation of a client” confidential, absent informed consent or a specific exception. Public chatbots are not your firm’s Document Management System (DMS) — they’re third‑party services that typically ingest prompts for training, quality, and logging. When Krafton’s CEO ran “Project X” through a chatbot, he was effectively outsourcing high‑stakes strategy to a non‑privileged third‑party system that could store and learn from those prompts. 

For lawyers, the parallels are obvious:

  • Dropping fact patterns, names, or deal structures into a public chatbot can mean you’ve disclosed client information to a non‑controlled vendor.

  • Even “sanitized” prompts can be re‑identified when combined with other data.

Under 1.6, that’s a potential confidentiality breach unless you’ve vetted the tool, negotiated appropriate terms (including data handling and retention), and obtained informed client consent for that mode of assistance. Emojis and “it’s just drafting help” don’t change that. 😉

2. Privilege — Model Rules 1.1 and 1.4 (Competence and Communication)

Privilege isn’t framed in the Model Rules, but Rule 1.1 (competence) and 1.4 (communication) require you to understand how your technology choices affect the protection of client communications. When you route strategy discussions through a public chatbot:

  • You may jeopardize attorney–client privilege by involving a third‑party with no need‑to‑know and no formal role in the representation.

  • You may create discoverable records that live outside your control, just as Krafton’s CEO created chat logs he then tried to delete. 

The court noted that relevant chatbot logs were deleted, which did not play well in evaluating Krafton’s narrative.  Privilege analysis is already complex with cloud tools; adding public AI as a “secret co‑counsel” without protections only compounds that risk. 

Competent use of technology now includes understanding whether your AI stack is preserving or eroding privilege and communicating those risks to clients when you propose AI‑assisted workflows.

3. Candor and Misrepresentation — Model Rule 4.1 and 8.4(c) 🚨

Although this case turns on contractual “Cause” and good faith, the court’s language about “pretextual” justifications and manufactured defenses should resonate with litigators. Model Rule 4.1 prohibits knowingly making false statements of material fact to third parties; Rule 8.4(c) bars conduct involving dishonesty, fraud, deceit, or misrepresentation. 

When you:

  • Use a chatbot to generate strategic messaging designed to mislead stakeholders.

  • Craft public statements or demand letters that you know are pretextual, but you’ve optimized with AI for tone and impact.

… you’re still responsible for the truthfulness of that content. The court saw through Krafton’s attempt to re‑frame events after the fact, and its internal AI‑assisted playbooks did not help. 

For lawyers, the lesson is simple: AI‑generated output is yours once you sign or speak it. If it’s misleading, you own the ethics problem — not “the algorithm.”

Practical Takeaways for Solo and Small‑Firm Lawyers 🧩

So what do you do if you’re a tech‑savvy lawyer who likes AI, but doesn’t want your prompts quoted in an opinion like this?

Here are grounded, practice‑ready steps.

1. Establish an AI Use Policy

Even if you’re a solo, write down what you will and won’t do with public chatbots.

lawyers need to build practical, ethical AI policies for practice.

  • No client names, exact fact patterns, or identifiable deal terms in public tools.

  • Use AI for structure and language, not for strategy or confidential analysis.

  • Prefer client‑specific, non‑logging enterprise tools when handling sensitive material.

Treat this like you treat your cloud storage or remote‑work policy — it’s part of your competence under Model Rule 1.1 and your supervisory obligations under 5.1/5.3 if you have staff.

2. Separate “Public Prompting” from “Privileged Thinking” 🧠

Use public chatbots for:

  • Headline and meta description drafting.

  • Blog outlines, post ideas, or simple explainer language for non‑client scenarios.

  • Rough templates for standard documents that you will heavily edit.

Avoid using them for:

  • Fact‑specific case assessments.

  • Litigation strategy, negotiation plans, or internal “playbooks” like Krafton’s “Project X.” 

  • Anything that feels like the kind of conversation you’d normally have only with a colleague behind closed doors.

This separation keeps your privileged work product inside tools and workflows you control.

3. Vet Vendors Like You Vet e‑Discovery Platforms

If you move beyond public chatbots to paid AI tools, evaluate them as you would any major legaltech vendor:

  • Where is data stored?

  • Is training on your material disabled by default?

  • Can you get a Business Associate Agreement or Data Processing Agreement / Data Protection Impact Assessment that aligns with your jurisdiction’s expectations?

The ABA’s Formal Opinion 477R on secure communications and cloud ethics opinions from state bars all provide analogies: reasonable steps, not perfection, are required — but “type client memo into random website” is not reasonable. 😄

4. Document Client Consent When AI Is Material to the Representation

If you expect to use AI in a way that materially affects how you deliver legal services, communicate that to clients under Rule 1.4:

  • Explain benefits (efficiency, faster drafting).

  • Explain risks (data handling, reliability, hallucinations).

  • Offer an AI‑free option.

Written engagement terms that address AI use can save hard conversations later if something goes sideways.

5. Revisit Your “Bad Facts” Mindset

Reading this Delaware opinion, you see how internal strategy — including AI‑assisted plotting — can become a litigation exhibit.  For lawyers, that’s an invitation to ask: 

“If this prompt or chatbot conversation showed up in an opinion, would I be comfortable defending it under the Model Rules?”

If the answer is no, don’t send it. That simple heuristic scales across tools and platforms.

What This Case Signals for the Next Wave of Legal Tech 🌊

There can be significant legal consequences for AI chatbot misuse in legal disputes.

The opinion in Fortis Advisors v. Krafton is not an ethics decision aimed at lawyers, but it shows courts will:

  • Scrutinize AI‑assisted strategies as part of broader narratives about good faith, bad faith, and pretext.

  • Expect parties — and by extension, counsel — to maintain and produce AI‑related records where relevant.

  • Be unimpressed by attempts to retroactively justify decisions made for economic reasons with thin “quality” or “readiness” arguments. 

As public models get more powerful and more embedded in practice, ABA Model Rules on competence, confidentiality, supervision, and candor apply just as they did when lawyers moved to email, smartphones, and the cloud. AI is just the next tool — but it’s a tool that makes it very easy to generate sophisticated bad ideas quickly.

Your job is to keep your ethical compass steady, even when the chatbot is very persuasive. 🧭

MTC

🎙️ Shout Out: 250 Episodes, An Apple Roundup Shout-Out, and Why Android-to-iPhone File Sharing Just Became Every Lawyer's Business

There are weeks in the legal technology calendar that just feel good—and this past week was one of them. ⚖️ Two things landed almost simultaneously, and I want to take a moment to celebrate both properly right here on The Tech-Savvy Lawyer.Page.

Jeff Richardson and Brett Burney celebrate 250 Apple podcast episodes.

First, a genuine, enthusiastic congratulations to Jeff Richardson of iPhone J.D. and Brett Burney of Apps in Law on recording their 250th episode of the In the News podcast. 🎉 If you're not familiar with In the News, here's what you need to know: it is a weekly deep-dive into the Apple universe—iPhones, iPads, Macs, Apple Watch, Vision Pro, iOS updates, app releases, and everything in between. Jeff and Brett, both previous podcast guests, approach it as dedicated Apple enthusiasts who also happen to practice law, which gives the show a grounded, practical quality that pure consumer tech coverage rarely achieves. Two hundred and fifty episodes of consistent, high-quality Apple coverage is a remarkable achievement, full stop. 🏔️

And if you watched the video version of Episode 250, you caught Jeff broadcasting from the breathtaking backdrop of The Broadmoor resort in Colorado—where Jeff's firm, Adams & Reese, was celebrating its own 75th anniversary. That kind of serendipity makes a milestone feel even more earned. Subscribe at inthenewspodcast.com—you will not regret it. 🎧

Attorney can use Google Quick Share to bridge iPhone and Android.

Second, in that same week's In the News roundup post, Jeff included a mention of The Tech-Savvy Lawyer.Page—specifically, our article "How to Use Google's 'AirDrop for Android' (Quick Share) in Your Law Practice." 📲 Jeff's write-up of the week covered everything from Apple's sweeping price increases to iOS 27's five incoming apps to why watching Avatar: Fire and Ash on a Vision Pro on a plane might be the best movie experience currently available to humans. It was, in other words, a quintessentially iPhone J.D. roundup—Apple news, clearly explained, with a sharp eye for what actually matters to readers who live in the Apple ecosystem.

And right there, in that roundup, was a single bullet: "Michael D.J. Eisenberg of The Tech Savvy Lawyer explains how Android devices can now more easily use AirDrop to share files with iPhones." 🙌

That sentence is, on the surface, a consumer Apple tech note—and that's exactly what it should be. Jeff covers it because it is genuinely interesting Apple/mobile news for anyone who carries an iPhone. But for attorneys, the implications go considerably further.

Why This Matters Beyond the Apple Ecosystem 💼

Google expanded Quick Share—its answer to AirDrop—to work directly with Apple's AirDrop across Samsung Galaxy, Google Pixel, and a growing list of flagship Android devices . The transfer happens peer-to-peer: no server routing, no cloud intermediary, no data passing through Google's or Apple's infrastructure. ⚡ For an iPhone-carrying attorney receiving a document from an Android-using co-counsel, paralegal, or client, this is a genuine workflow upgrade.

ABA Model Rules 1.1, 1.6, 5.3 guard lawyer confidentiality.

But it also raises questions that an Apple commentator doesn't need to answer—and that we do. Under ABA Model Rule 1.6 (Confidentiality of Information), the peer-to-peer architecture of Quick Share is actually a feature, not just a convenience: files don't transit external servers, which helps satisfy the "reasonable efforts" standard to prevent unauthorized disclosure of client data. Under ABA Model Rule 1.1 (Competence) and its Comment 8, understanding how a file transfer mechanism works—and whether your firm's use of it is appropriate—is part of your professional obligation, not optional continuing education. And under ABA Model Rule 5.3 (Responsibilities Regarding Nonlawyer Assistance), if your staff are using personal Android devices to share files with iPhone-toting colleagues, you need a written BYOD policy that addresses it. ✅

Our article walks through all of this—device compatibility, step-by-step setup, a five-step firm rollout checklist, and a plain-language BYOD policy framework—so that you can implement this capability confidently and in full compliance with your professional responsibilities . And for a visual walkthrough, our TSL.P Labs Video Presentation: Google Quick Share for Lawyers covers every step in a tactical, ethics-first format . 🎥

The Bigger Picture 🌐

What I appreciate most about getting a mention from iPhone J.D. is the nature of what Jeff's blog is. It is an Apple resource—meticulous, reliable, enthusiast-grade Apple coverage, written by someone who genuinely loves this technology and reads everything. When a piece from The Tech-Savvy Lawyer.Page earns a bullet in Jeff's roundup, it is because the article has something genuinely useful to say about the Apple ecosystem. That is a standard I aim for every time I sit down to write. 📡

So, congratulations to Jeff and Brett on 250 episodes of excellent Apple coverage! And if our Quick Share guide gave even one attorney a smoother courthouse-steps file transfer—or a stronger confidentiality argument—then it earned its mention. 🥂

Why Macstock 2026 Should Be on Every Tech-Savvy Lawyer’s Calendar (and How to Save $50 with My Code) ⚖️💻

macstock 2026 will be held july 10, 11 & 12, 2026!

If you’re a solo, small-firm, or AI‑curious lawyer who lives in the Apple ecosystem, Macstock 2026 is one of the few conferences that genuinely respects both your time and your tech stack. It’s a three‑day, community‑driven, Apple‑centric event where you can sharpen your skills with your Mac, iPhone, and iPad, and walk away with workflows you can actually deploy on Monday morning.

This year, I’m honored to be speaking at Macstock X on “Podcasting with Apple: From Idea to Launch Using the Gear You Already Own.” We’ll take a practical walk through planning, recording, and publishing a professional‑quality podcast using the same devices you already carry into court, client meetings, and your home office. Whether you want to build a niche show for veterans’ benefits, family law, or small‑business compliance—or simply become a more confident guest on other podcasts—this session is designed to be accessible, concrete, and repeatable. 🎙️

What Makes Macstock Different (and Why Lawyers Should Care)

Macstock isn’t a generic tech expo with a handful of Apple sessions bolted on; it’s an independent, Apple‑focused conference built for people who actually use Apple gear every day. The attendees range from first‑time Mac users to seasoned creators, but everyone shares a common goal: get more from Apple hardware and software without drowning in jargon.

For attorneys, that matters. You’re not trying to become an IT professional. You want to:

  • Capture and organize evidence more efficiently on your iPhone. 📱

  • Draft, annotate, and sign documents on your iPad when you’re away from the office.

  • Automate repetitive tasks on your Mac so you can spend more time on advocacy and less on admin.

learn how to use your mac to podcast!

Macstock’s sessions, hallway conversations, and Creator Camp tracks are all geared toward real‑world workflows—exactly the kinds of workflows I talk about on The Tech-Savvy Lawyer podcast and blog, including episodes like Ethical AI, Paperless Practice, and Smart Hardware Choices with ABA LTRC Chair Alan Klevan ⚖️🤖 and similar deep‑dives into ethical tech use.

A Time-Sensitive Deal: Save $50 and Support The Tech-Savvy Lawyer

Let’s talk about timing and value. You can use my code TECHSAVVYLAWYER at checkout to save $50 on your Macstock Weekend Pass or Creator Camp Bundle. If you’ve been thinking, “I should go to Macstock one of these years,” this is that year.

For every person who uses the code, Macstock provides me a $25 referral fee. That means:

  • You pay $50 less for a weekend of Apple‑centric, workflow‑rich content.

  • You directly support The Tech-Savvy Lawyer blog and podcast, including future episodes and tutorials.

The code TECHSAVVYLAWYER is not case‑sensitive and is valid through July 8, 2026.

How Macstock Helps You Meet Your Ethical Tech Duties

your The Tech-Savvy Lawyer.Page Blogger and podcaster will be presenting at Macstock x!

Macstock is not marketed as a legal tech conference, but it naturally supports your professional obligations under the ABA Model Rules.

  • Competence — Model Rule 1.1 (Comment 8): You have a duty to keep abreast of the benefits and risks associated with relevant technology. Learning how to securely use Apple devices for uses like document management, client communication, and evidence handling goes directly to your duty of technological competence.

  • Confidentiality — Model Rule 1.6: Many sessions at Macstock touch on system settings, backups, and secure workflows. Understanding how to configure your Apple devices to minimize unauthorized access, especially when using cloud sync and third‑party apps, strengthens your compliance with confidentiality obligations.

  • Communication — Model Rule 1.4: Clear, timely communication often depends on your ability to reach clients where they are—email, secure messaging, or even video updates. The more confidently you use your Apple tools, the more reliably you can keep clients informed.

If there is not a session directly addressing your questions, there are many enthusiastic, friendly attendees and speakers happy to try to help you and your Apple computer needs! 🤗

On The Tech-Savvy Lawyer blog and podcast, we frequently link these ethics points to real tools and scenarios—just as we did in episodes exploring AI, deepfakes, and metadata in digital evidence—and Macstock is a natural extension of that mindset.

Why Lawyers Should Care About Podcasting with Apple

Podcasting can be more than a marketing buzzword. Done right, it can be:

  • A client education channel that answers common questions before they become billable emergencies.

  • A way to build authority in a niche practice area—veterans’ benefits, immigration, special education, you name it.

  • A platform to interview judges, experts, and colleagues in a way that strengthens professional relationships.

My Macstock session, “Podcasting with Apple: From Idea to Launch Using the Gear You Already Own,” is focused on practical, lawyer‑friendly steps. We’ll talk about using your iPhone as a primary microphone, recording with your Mac, organizing episodes in iCloud, and editing in approachable tools—no audio engineering degree required. If you enjoy my conversations with guests on The Tech-Savvy Lawyer podcast, this session will show you what it takes to stand behind the mic yourself.

Community, Not Just Content

One of the things I appreciate most about Macstock is the community. People go back year after year not only because the sessions are strong, but because the hallway track, shared meals, and evening conversations provide real, candid problem‑solving time.

For lawyers—especially solos and small‑firm practitioners—this kind of peer‑to‑peer exchange is invaluable. You’ll find people who:

  • Have already solved a workflow you’re struggling with.

  • Are willing to share templates, shortcuts, and practical advice.

  • Understand the pressure of balancing client work, marketing, and a life outside the office.

If you’ve listened to episodes like my MacVoices “Road to Macstock” appearance in 2024, you’ve heard how much I value that human side of legal tech and Apple tech events.

Ready to Join Me at Macstock?

If you’re serious about making your existing Apple gear work harder for your practice—without overwhelming your staff or your budget—Macstock 2026 is worth the trip. You’ll return with actionable workflows, renewed confidence, and a clearer sense of how to align your technology use with your ethical obligations.

Just don’t wait:

  • Sign up at https://macstockconferenceandexpo.com/register/

  • Use code TECHSAVVYLAWYER (not case‑sensitive) for $50 off your Macstock Weekend Pass or Creator Camp Bundle.

  • For every use of the code, I receive a $25 referral fee that helps sustain The Tech-Savvy Lawyer content you rely on.

I look forward to seeing you at Macstock X— and hopefully hearing your voice in the podcasting space soon. 🎧⚖️

🎙️ Ep. #134 — AI-Powered Legal Writing: How BriefCatch Helps Lawyers Write Smarter, Not Harder with Ross Guberman.

My next guest is Ross Guberman — founder of BriefCatch, nationally recognized legal writing trainer, and author of several acclaimed books on persuasive legal writing. Ross has trained thousands of lawyers and judges across the country. After years of teaching the craft of legal writing, he channeled that expertise into building BriefCatch — a purpose-built AI writing tool that lives right inside Microsoft Word and Outlook, scanning your legal documents using roughly 17,000 rules to help you write cleaner, sharper, and more persuasive work product. Whether you're a solo practitioner or part of a large firm, Ross brings insights that are immediately practical — no matter your tech comfort level. 🚀

Join Ross Guberman and me as we discuss the following three questions and more!

  1. 🏆 From your vantage point — having trained thousands of lawyers and judges and now running BriefCatch — what are the top three ways lawyers can leverage AI-driven writing tools like BriefCatch inside Word and Outlook to measurably improve the quality and persuasiveness of their briefs without sacrificing their own voice or judgment?

  2. ⚖️ For a tech-curious but time-strapped practitioner, what are the top three everyday workflows beyond traditional brief writing where lawyers are leaving the most value on the table by not using tools like BriefCatch and other legal tech?

  3. 🔮 Looking ahead five years, what are the top three technology competencies every lawyer must develop — not just "nice to have" skills — to collaborate effectively with AI, stay ethically compliant, and turn technology into a genuine competitive advantage rather than a source of risk?

In our conversation, we cover the following:

  • [00:30] 💻 Ross's current tech setup — MacBook Pro M4 Max, macOS, and iPhone 16

  • [01:30] 🔄 Why keeping your OS updated matters — security and performance

  • [03:00] 🖥️ External monitors, portable screens, and traveling with tech

  • [07:00] 📱 Using your iPad as an external monitor via Apple Sidecar

  • [08:30] 🎪 Bonus Question #1 - Ross’s experience in the ABA TECHSHOW Startup Alley

  • [11:00] ✍️ Question #1 — Top 3 ways to use AI writing tools to improve briefs without losing your voice

  • [12:00] 🧑‍⚖️ Using AI to role-play as a skeptical judge or opposing counsel to pressure-test your brief

  • [13:00] 📊 Transforming fact sections into timelines and case law into comparison charts

  • [14:00] 📝 Using AI as a self-check for hyperbole, redundancy, and tone

  • [15:30] 📲 How judges now read briefs on iPads — and what that means for your writing style

  • [17:00] 📂 Using Text Expander to store and deploy your best prompts

  • [18:30] 🎙️ Google Notebook LLM as a learning and podcast creation tool

  • [20:00] 🧩 Bonus Question #2 — What is BriefCatch and why use purpose-built legal AI over general tools?

  • [21:00] 🚀 The origin story of BriefCatch — from side hustle in 2018 to funded legal tech startup

  • [22:30] ⚙️ Workflow, ethics rules, and attorney-specific conventions — why legal-specific AI wins

  • [24:30] 📋 Question #2 — Top 3 underused everyday workflows for lawyers using AI

  • [25:00] 📧 Using AI with your email to surface unanswered messages and unresolved threads

  • [25:45] 📁 Mining your past work product for patterns, style, and reusable language

  • [26:30] 📅 Having AI review your calendar and correspondence for efficiency insights

  • [27:00] 🔒 Data privacy, security settings, and the risks of default AI configurations

  • [28:30] 🏛️ New York State's data protection approach and what more states should do

  • [29:30] 🤖 Question #3 — Top 3 technology competencies every lawyer must master in the next five years

  • [30:00] 🧠 Understanding how LLMs actually "think" — reading the AI's reasoning chain

  • [30:45] 🖊️ Making AI output sound like you — the human voice in an AI-generated world

  • [31:30] 🔧 Integrating AI into your daily workflow while preserving human judgment

  • [32:00] 👏 Closing thoughts and where to find Ross and BriefCatch

RESOURCES

🔗 Connect with Ross Guberman

  • 📧 Email: ross@briefcatch.com

  • 🌐 Website: https://www.briefcatch.com

  • 💼 LinkedIn: Search "Ross Guberman" on LinkedIn at https://www.linkedin.com

📌 Mentioned in the Episode

🖥️ Hardware Mentioned in the Conversation

☁️ Software & Cloud Services Mentioned in the Conversation

Shout Out: Previous Podcast Guest Ruby Powers Invites Your The Tech-Savvy Lawyer.Page Blogger and Podcaster Back on Power Up Your Practice!

I recently had the honor of joining Ruby Powers on her Power Up Your Practice Podcast, and I could not be more excited about what we covered for fellow lawyers. We talked about legal podcasting as a practical, ethical, and highly effective way for attorneys to build visibility, deepen relationships, and modernize their marketing without needing to be “hardcore tech people.”

On Ruby’s show, I shared why I believe that podcasting is becoming the new networking standard for lawyers. When you regularly publish episodes—whether about your day-to-day practice, a niche topic, or even a related interest—you push your name and your ideas into the online world in a consistent way. Search engines and AI systems notice this. Over time, your name and your content start to surface more often when people search for your practice area, your type of work, or your expertise. That is real SEO, and it comes from steady, quality content rather than tricks or gimmicks.

Another reason I encourage lawyers to podcast is simple: your voice makes you more human. Listeners hear how you think and how you explain things. They hear your tone and your values. That goes far beyond a static bio or a profile page. Whether your audience is potential clients, referral sources, peers, or the broader public, a podcast lets them get to know you in a safe and scalable way. This is networking that keeps working for you even when you are in court, in a hearing, or taking a much-needed break. 🌟

I also understand that many lawyers hesitate because they are concerned about ethics. That concern is healthy. As attorneys, we cannot ignore ABA Model Rules and similar state rules when we put content into the world. On the podcast, Ruby and I discussed that while a show can be an excellent educational and marketing tool, we must avoid giving individualized legal advice and avoid accidentally creating an attorney–client relationship. I strongly recommend clear, prominent disclaimers that explain the podcast is for informational purposes only, does not create an attorney–client relationship, and should not be relied on as legal advice for any specific matter.

This aligns with our obligation of competence under Model Rule 1.1, which now includes understanding relevant technology, and with our duties around communications and advertising under Model Rules 7.1 and following. A well-run legal podcast respects those boundaries. It presents general information and insights, and it invites listeners to seek formal counsel if they need advice for their specific situation. When you treat your podcast as education plus relationship-building, not as a substitute for representation, you are already thinking in the right direction.

In our conversation, Ruby and I also addressed a common fear: “I’m not tech-savvy enough to start a podcast.” As someone known as the Tech-Savvy Lawyer, I want to be clear: you do not need to be a full-time tech enthusiast to do this. You likely already have access to most of what you need. A solid microphone, a decent camera, and a platform like Zoom, Riverside, or StreamYard can take you surprisingly far. Many of these tools are user-friendly and continue to improve. You can start with the basics and then layer on more sophistication as you grow more comfortable. 🎧

Ruby shared her own experience of initially overthinking her podcast. She wanted it to be perfect, and that almost stopped her from launching. I hear that from lawyers all the time. My advice is simple: do not wait for perfect. Your early episodes will probably make you cringe later, which means you are improving. That is a good sign. Focus on clear audio, honest content, and consistent scheduling. Over time, you can refine your editing, your format, and even your branding. You can bring in a contractor or a service to help with editing once you know you want to keep going.

We also discussed the flexibility podcasting offers. You can publish weekly, every other week, or monthly. You can create solo episodes where you explain key topics. You can host interviews with colleagues, experts, or community leaders. You can even experiment with live formats, where audience members submit questions in advance, and you answer them at a general, educational level. The format should fit your bandwidth, your goals, and your audience.

One concept I emphasized is the idea of an “ideal listener” or avatar. Before you hit record, think about exactly who you are speaking to. Is it a potential client in a specific practice area? Other lawyers in your niche? Law students or young practitioners? Having that profile in mind will guide your topic choices, your language, and your examples. It also helps you stay focused on value rather than drifting into random conversations that do not support your goals.

From a business perspective, legal podcasting can support your referral network in powerful ways. Colleagues can share your episodes, which subtly introduce you as a trusted resource. Prospective clients may listen to several episodes before they ever contact you, which means they arrive already familiar with your style and approach. That can shorten the trust-building curve and make consultations more productive.

What I appreciate about Ruby’s Power Up Your Practice platform is that it treats podcasting not as a vanity project, but as part of a larger ecosystem of law practice management, technology, and professional development. My appearance on her show gave me a chance to tie together what I see in my own practice, my blog, my podcast, and my book: lawyers do not need to fear technology. We need to engage with it thoughtfully, guided by the same ethics and judgment we apply in every other part of our work.

If you are a lawyer with limited to moderate tech skills and you have been on the fence about starting a podcast, I invite you to listen to my conversation with Ruby and let it serve as a practical, encouraging blueprint. You will hear that you are not alone in your concerns, that there are clear ways to stay compliant with ABA Model Rules, and that the path to becoming a “tech-savvy lawyer” does not require perfection—only willingness, consistency, and a focus on delivering value. 🚀

Enjoy!

TSL Labs 🧪 Initiative: Attorney-Client Privilege vs. Public AI: The Hoeppner Decision Lawyers Need to Understand in 2026 ⚖️🤖

Join us for an AI-powered deep dive into the ethical challenges facing legal professionals in the age of generative AI. 🤖 We unpack the February 23, 2026, editorial AI may not be your co‑counsel—and a recent SDNY decision just made that painfully clear. ⚖️🤖.  Our Google Notebook LLM hostsbreaks down why a single click on a public AI tool’s Terms of Use can trigger a privilege waiver, and what “tech competence” really means in 2026—especially after United States v. Hoeppner and Judge Jed Rakoff’s wake-up-call analysis of confidentiality and third-party disclosure risk.

🔗 Read the full editorial on The Tech-Savvy Lawyer.Page and share this episode with a colleague who is experimenting with AI in client matters.

In our conversation, we cover the following

  • 00:00 — The “superhuman assistant” promise, and the procedural nightmare risk. 🧠⚖️

  • 00:01 — The core warning: AI use can “blow a hole” in privilege.

  • 00:02 — Editorial overview: “The AI Privilege Trap” by Michael D.J. Eisenberg.

  • 00:02 — The case: United States v. Hoeppner (SDNY) and why it matters.

  • 00:03 — Why Judge Jed Rakoff’s opinion gets attention (tech-literate, influential).

  • 00:03 — The facts: defendant drafts with a public AI tool, then sends outputs to counsel.

  • 00:04 — The court’s conclusion: no attorney-client privilege, no work product protection.

  • 00:05 — Privilege basics applied to AI: “confidential + lawyer” and why AI fails that test.

  • 00:06 — The Terms-of-Use problem: inputs/outputs may be collected and shared. 🧾

  • 00:07 — The “stranger on the street” analogy: you can’t retroactively make it confidential.

  • 00:08 — PII and client facts: why pasting sensitive data into public AI is high-risk.

  • 00:08 — ABA Model Rule 1.1: competence includes understanding tech risks.

  • 00:09 — ABA Model Rule 1.6: confidentiality and waiver risk with public AI.

  • 00:10 — “Reasonable safeguards”: read policies, adjust settings, and know training/logging.

  • 00:11 — Public vs. enterprise AI: why contracts and “walled gardens” matter.

  • 00:11 — Legal research AI examples discussed: Lexis/Westlaw-style AI offerings.

  • 00:12 — ABA Model Rules 5.1 & 5.3: supervise AI like a nonlawyer assistant/vendor.

  • 00:13 — Redefining “tech-savvy lawyer” in 2026: judgment and restraint. 🧭

  • 00:14 — The “straight-face test”: could you defend confidentiality after a judge reads the policy?

  • 00:15 — Client-side risk: clients can sabotage privilege before contacting counsel.

  • 00:16 — Practical takeaway: check settings, read the fine print, keep true secrets offline (for now). 🔒

RESOURCES

Mentioned in the episode

Software & Cloud Services mentioned in the conversation

🎙️ Ep. #127: Mastering Legal Storytelling and AI Automation with Joshua Altman 🎙️⚖️

In Episode 127, I sit down with Joshua Altman, Managing Director of Beltway.Media, to decode the intersection of legal expertise and narrative strategy. 🏛️ We dive deep into the tech stack that powers a modern communications firm and explore how lawyers can leverage AI without losing their unique professional voice. Joshua shares actionable insights on using tools like Gumloop and Abacus.AI to automate workflows, the critical mistakes to avoid during high-stakes crisis management, and the real metrics you need to track to prove marketing ROI. 📊 Whether you are a solo practitioner or part of a large firm, this conversation bridges the gap between complex legal work and compelling public communication.

Join Joshua Altman and me as we discuss the following three questions and more!

  1. What are the top three technology tools or platforms you recommend that would help attorneys transform a single piece of thought leadership into multiple content formats across channels, and how can they use AI to accelerate this process without sacrificing their professional voice?

  2. What are the top three mistakes attorneys and law firms make when communicating during high-stakes situations—whether that’s managing negative publicity, navigating a client crisis, or pitching to potential investors—and how can technology help them avoid these pitfalls while maintaining their ethical obligations?

  3. What are the top three metrics for their online marketing technology investments that attorneys should actually be tracking to demonstrate return on investment, and what affordable technology solutions would you recommend to help them capture and analyze this data?

In our conversation, we cover the following:

  • [00:00] Introduction to Joshua Altman and Beltway.Media.

  • [01:06] Joshua’s current secure tech stack: From Mac setups to encrypted communications.

  • [03:52] Strategic content repurposing: Using AI as a tool, not a replacement for your voice.

  • [05:30] The "Human in the Loop" necessity: Why lawyers must proofread AI content.

  • [10:00] Tech Recommendation #1: using Abacus.AI and Root LLM for model routing.

  • [11:00] Tech Recommendation #2: Automating workflows with Gumloop.

  • [15:43] Tech Recommendation #3: The "Low Tech" solution of human editors.

  • [16:47] Crisis Communications: Navigating the Court of Public Opinion vs. the Court of Law.

  • [20:00] Using social listening tools for litigation support and witness tracking.

  • [24:30] Metric #1: Analyzing Meaningful Engagement (comments vs. likes).

  • [26:40] Metric #2: Understanding Impressions and network reach (1st vs. 2nd degree).

  • [28:40] Metric #3: Tracking Clicks to validate interest and sales funnels.

  • [31:15] How to connect with Joshua.

RESOURCES:

Connect with Joshua Altman

Mentioned in the episode

Hardware mentioned in the conversation

Software & Cloud Services mentioned in the conversation

  • Abacus.AI - AI platform mentioned for its "Root LLM" model routing feature.

  • ChatGPT - AI language model.

  • Claude - AI language model.

  • Constant Contact - Email marketing platform.

  • Gumloop - AI automation platform for newsletters and social listening.

  • LinkedIn - Professional social networking.

  • MailChimp - Email marketing platform.

  • Proton Mail - Encrypted email service.

  • Tresorit - End-to-end encrypted file sharing (secure Dropbox alternative).